Category: Media and News
![How Newswire's Direct Media Outreach Helps CMOs Improve Return on Media and Marketing Spend](https://cdn.nwe.io/files/x/da/b5/f6a63752f5db5f822d3c92562bc1.jpg)
Newswire shares how it helps Chief Marketing Officers leverage direct media outreach to get their content across the finish line.
![Newswire's Media Advantage Platform Powers Client Stories Featured in Wall Street Journal, Forbes, and Retail Brew in Q3](https://cdn.nwe.io/files/x/10/0a/3b847d33e9349319070a08b67463.jpg)
Newswire, the company that provides press release distribution that powers the Media Advantage continues to drive earned media for its clients in major publications, including the Wall Street Journal, Forbes, and Retail Brew.
![Newswire's Media Advantage Platform Powers Chief Marketing Officers' Return on Media and Marketing Communications Spend](https://cdn.nwe.io/files/x/ea/3d/88b5b5f780db59b3a35313d95e8b.jpg)
![How Newswire's Media Advantage Platform Transforms Press Release Distribution into Real Results for CEOs](https://cdn.nwe.io/files/x/f1/26/3784ba234cf071b0b70fc408083d.jpg)
![Newswire's MAP Hones in on Media Relations, Warms New Leads for CEOs](https://cdn.nwe.io/files/x/79/54/f1fd05ef2ee43cbb4b17286d0c85.jpg)
In today's media landscape, grabbing media attention is more complex than ever, as most news coverage goes to well-known brands and established thought leaders.
![Newswire Launches Media Database Subscriptions to Further Enhance the Value of Press Release Distribution](https://cdn.nwe.io/files/x/aa/5a/23cc9fbfa7426cb41f7e13704a2e.jpg)
Newswire is now offering Media Database subscriptions packaged with its award-winning press release distribution.
![Newswire's Press Release Distribution Platform Helps Companies Deliver the Right Message to Targeted Media](https://cdn.nwe.io/files/x/40/f6/260db602dadabcb39d11f1d46710.jpg)
Newswire's press release distribution platform is helping companies execute targeted media campaigns to reach and exceed their unique marketing objectives.
![What Is Sponsored Content? Newswire Explains This and More in Its Educational Smart Start Guide](https://cdn.nwe.io/files/x/a8/32/09a41ecbda2761e7e67874619ac3.jpg)
In this installment of its Smart Start educational resource series, Newswire shares everything business professionals need to know about sponsored content.
![Newswire Covers the Top 10 Press Release Writing Mistakes to Avoid in Latest Smart Start Video](https://cdn.nwe.io/files/x/34/fb/2bc861210284b26586a1d9108b3e.jpg)
Press releases are meant to share newsworthy information with a company's target audience and the media. In its latest Smart Start video, Newswire is sharing the top 10 mistakes writers should avoid when writing their next press release.
![Learn the Basics of Earned Media Outreach with Newswire's Latest Smart Start Video](https://cdn.nwe.io/files/x/27/1f/5b3087e6f8154d937b4e50a6b8df.jpg)
In the sixth installment of its Smart Start video series, Newswire covers the topic of earned media outreach, an integral piece to an overall media and marketing communications strategy.
![Newswire Shares Advice on How to Write Headlines that Get People to Stop Their Scroll](https://cdn.nwe.io/files/x/f0/ed/312700977784fcf5ad9ae3960210.jpg)
Newswire is sharing actionable tips and advice businesses of any size and industry can leverage to create compelling headlines that will capture the attention of their target audience.
![Newswire Positions Guided Tour Client as a Thought Leader in Recent TV Interview](https://cdn.nwe.io/files/x/cb/92/6ab40d2d057df6755bc2a71467f8.jpg)
![Learn How to Write a Press Release with the Help of Newswire's Brand-New Smart Start Video](https://cdn.nwe.io/files/x/91/f0/9b40a8ecdcadabb468f2bc939f40.jpg)
A press release is a compelling and concise news story that's used to announce something newsworthy to the company's target audience and relevant media targets. In its latest Smart Start Video, Newswire shares tactical tips and advice to help business professionals craft interesting press releases using the inverted pyramid.
![Newswire Shares Tips on How to Effectively Target the Media and Build Brand Awareness](https://cdn.nwe.io/files/x/bf/9b/167c7fadbafce26ce9a71de963ad.jpg)
In its Targeting Media Smart Start guide, Newswire shares valuable insights on how to effectively connect and engage with the media to build brand awareness.
![Newswire Helps Guided Tour Client ETHOS Event Collective Earn 2 Features in 'Smart Meetings Magazine'](https://cdn.nwe.io/files/x/67/1e/0bb4c01c997dddc0825d210b37b5.jpg)
ETHOS Event Collective Principals Joe Fijol and Sharon Purewal recently shared their expert opinion on not one but two "Smart Meetings Magazine" articles.
![Newswire Launches Brand-New Media and Marketing Video Series to Help Companies Build Brand Awareness and Improve SEO](https://cdn.nwe.io/files/x/be/74/cae0efcb79d1ee3a534173d54ea2.jpg)
Newswire, a company that's trusted by thousands of customers worldwide, is pleased to announce the launch of its Smart Start video series.
![Newswire Discusses Earned Media Outreach and the 3 P's of Pitching a Press Release in Latest Smart Start Guide](https://cdn.nwe.io/files/x/83/eb/28724d6191a422f53826b8853259.jpg)
What is earned media? This is a question that Newswire addresses in the publication of its latest Earned Media Outreach Smart Start, a guide that explores how to effectively engage members of the media and earn coverage from reputable industry outlets using the 3 P's of pitching a press release.
![What is AP Style and Why is it Important for Press Release Writing? Newswire Explains in Smart Start Guide](https://cdn.nwe.io/files/x/c6/a1/f921d0a26b4ca5b1f93c24d02987.jpg)
Newswire has published its AP Style Smart Start, a guide that explains the basics of AP style writing and how to effectively communicate with the media.
![Newswire Launches Its 'Smart Start' Educational Resource Series](https://cdn.nwe.io/files/x/b1/03/6aae2fc9668d478ada3e1867703f.jpg)
Newswire is leveraging its 10 years of experience and sharing valuable insights through the release of its Smart Start series of marketing-related educational resources.
![Newswire Outranks Top Press Release Distribution Companies](https://cdn.nwe.io/files/x/10/79/58442b75e583ee1a442b00ab2988.jpg)
In the 2020 Winter G2 Crowd report, Newswire ranks #1 for Customer Service in the press release distribution industry, outranking major competitors.
![Newswire's Cloud-Based Press Release Distribution Services Available On-Demand](https://cdn.nwe.io/files/x/10/79/58442b75e583ee1a442b00ab2988.jpg)
Newswire's Cloud-Based Press Release Distribution Services help media and marketing teams work from home, extend their reach and connect with media outlets to share their company's messages during the COVID-19 pandemic.