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How will Newswire stay ahead of its core challenges — and the CEO's up-at-night worries?
Joe Esposito has a been-there, done-that approach to overseeing super-fast growth — having once before led a company from $10 million to $125 million in sales in five years.
"[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources."
Newswire has named Charlie Terenzio to the newly created role of VP of earned media advantage business.
Headlines are the same as first impressions, and if you don't make one that sticks with the reader, chances are they'll never get to the brilliant story you've crafted. So how does a content creator develop an arresting headline? We asked 13 associates of Forbes Communications Council this question, and here's what they had to say about their own techniques.
Earning media attention is no easy task, especially for small and medium-sized businesses.
We pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels.
Today, even though we no longer speak face-to-face with all of our audience members, we still tell stories.
From executives to assistants, each person involved in your business can bring something new and different to the table.
Twelve experts from Forbes Communications Council offer some advice for new professionals in the field to avoid sinking when they're in this situation.
Twelve experts from Forbes Communications Council offer some advice for new professionals in the field to avoid sinking when they're in this situation.
Thirteen experts from Forbes Communications Council offer their predictions for social media trends this year and suggest how marketers can leverage these to gain traction and visibility.
Key strategies for grabbing media attention and turning interest into coverage.
Newswire — a press release and multimedia distribution software company — rolled out the Earned Media Advantage Guided Tour.
Newswire is on a mission to help brands increase awareness, drive traffic, and generate higher returns on media investments via its Earned Media Advantage Guided Tour.
Joe Esposito has a been-there, done-that approach to overseeing super-fast growth — having once before led a company from $10 million to $125 million in sales in five years.
Newswire agreement with The Associated Press expands the Earned Media Advantage by offering wider distribution focused on Customer Success
Transforming press releases into the Earned Media Advantage: Greater Brand Awareness, Increased Web Traffic, and Greater Return on Media Communications Spend
The differences in types of media can be confusing, but they are crucial to understand. This is especially true if you are looking to revamp your media communications strategy.
The appraisals will help companies get the most out of their comms and marketing campaigns, the platform said.
As the number of media outlets, reporters, editors and other influencers continued to grow, the methods of distribution became just as important, if not more important, than the information in the press release.
Combining "Best-in-Class" science, process and technology, Newswire introduces the Earned Media Advantage Guided Tour that provides customers the ability to distribute the right message to the right audience at the right time through the right medium.
As public relations and communications staffers, we all go through a similar process. We have an upcoming announcement or news items that our business or organization needs to get some attention for. So, we pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels.
