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Newswire has named Charlie Terenzio to the newly created role of VP of earned media advantage business.

Headlines are the same as first impressions, and if you don't make one that sticks with the reader, chances are they'll never get to the brilliant story you've crafted. So how does a content creator develop an arresting headline? We asked 13 associates of Forbes Communications Council this question, and here's what they had to say about their own techniques.

Earning media attention is no easy task, especially for small and medium-sized businesses.

Twelve experts from Forbes Communications Council offer some advice for new professionals in the field to avoid sinking when they're in this situation.

Thirteen experts from Forbes Communications Council offer their predictions for social media trends this year and suggest how marketers can leverage these to gain traction and visibility.

Key strategies for grabbing media attention and turning interest into coverage.

Newswire — a press release and multimedia distribution software company — rolled out the Earned Media Advantage Guided Tour.

Newswire is on a mission to help brands increase awareness, drive traffic, and generate higher returns on media investments via its Earned Media Advantage Guided Tour.

Joe Esposito has a been-there, done-that approach to overseeing super-fast growth — having once before led a company from $10 million to $125 million in sales in five years.