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"[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources."

Headlines are the same as first impressions, and if you don't make one that sticks with the reader, chances are they'll never get to the brilliant story you've crafted. So how does a content creator develop an arresting headline? We asked 13 associates of Forbes Communications Council this question, and here's what they had to say about their own techniques.

Earning media attention is no easy task, especially for small and medium-sized businesses.

We pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels.

Key strategies for grabbing media attention and turning interest into coverage.

Newswire — a press release and multimedia distribution software company — rolled out the Earned Media Advantage Guided Tour.

Newswire is on a mission to help brands increase awareness, drive traffic, and generate higher returns on media investments via its Earned Media Advantage Guided Tour.

Joe Esposito has a been-there, done-that approach to overseeing super-fast growth — having once before led a company from $10 million to $125 million in sales in five years.

Newswire agreement with The Associated Press expands the Earned Media Advantage by offering wider distribution focused on Customer Success