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How will Newswire stay ahead of its core challenges — and the CEO's up-at-night worries?
Joe Esposito has a been-there, done-that approach to overseeing super-fast growth — having once before led a company from $10 million to $125 million in sales in five years.
Combining "Best-in-Class" science, process and technology, Newswire introduces the Earned Media Advantage Guided Tour that provides customers the ability to distribute the right message to the right audience at the right time through the right medium.
As public relations and communications staffers, we all go through a similar process. We have an upcoming announcement or news items that our business or organization needs to get some attention for. So, we pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels.
