Posted Sep 20, 2019 Ask many business experts if cold emailing a prospect is a good idea and they'll likely shake their head "no." Why? Because the return on investment, they would say, isn't worth it. Yet, with a good plan in place and efficient systems, cold emailing customers can be more successful than you might imagine. Let's take a look at some tips and steps to recruit customers via cold email.
Posted Sep 19, 2019 Ecommerce and Retail B2C Companies Look to Leverage Media More Effectively With Newswire's Earned Media Advantage Guided Tour
Posted Sep 19, 2019 Concocting words together to create a captivating headline or subject line can be difficult for most people. But, that's why we're giving you 3 easy steps to follow to writing the most riveting headlines and subject lines.
Posted Sep 18, 2019 UPDATE: Expanded AP Distribution from Newswire:
Posted Sep 18, 2019 Newsjacking and social media newsjacking can increase awareness, engagement, boost traffic, leads, and sales. It's a great way to keep up with the online trends, showing your customers you understand what is going on in your industry.
Posted Sep 18, 2019 Do you have a media list? If you know and have a few media contacts, consider yourself ahead of the game! A media list can be invaluable for those times when you want to communicate with the media or get your business or story covered. It is essential when striving to increase awareness, rebrand, or manage negative PR. If you already have a public relations strategy in place, learning how to build the perfect media list is the next step.
Posted Sep 16, 2019 When it comes to pitching to the media, everything must align. The way the pitch is worded, who it is sent to, and at what time it is sent. Sending out your story to the right contact at the right time can make or break your story being picked up. Yes, it's true, timing can be different for every media contact you are trying to reach out to, but it is up to you to figure out when the perfect time is.
Posted Sep 13, 2019 If you look at the statistics, there's no doubt that we're a visual society. Content with photos or images gets read more often. Videos and pictures are the most shared type of content. And even press releases have shown that when they contain visual content, they outperform straight text. But that's the general public, right? Does your story pitch perform better when you pitch to the media? You bet it does.
Posted Sep 12, 2019 Getting coverage for your press release isn't always easy. The stakes are high when it comes to competing for attention, hence why standing out is a must. The question to ask yourself is: Are you giving your press release the best advantage? There are different ways you can leverage your PR's exposure by practicing promotional tactics. Finding out which tactics to use at certain times is an important factor in the longevity of your PR campaign's visibility.
Posted Sep 11, 2019 Featured by PRWeek, Newswire Debuts the 'Earned Media Advantage' Guided Tour! Transforming press releases into the Earned Media Advantage: Greater Brand Awareness, Increased Web Traffic, and Greater Return on Media Communications Spend. Read more here:
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Uploaded Sep 2, 2016 6 of 8 Adding Image, Video and Audio Assets to Your Newsroom 6 of 8 Adding Image, Video and Audio Assets to Your Newsroom