With the right media and marketing tactics, retailers can utilize Newswire's Earned Media Advantage Guided Tour (EMA GT) program to adjust their business approach post-COVID-19.
NEW YORK, June 3, 2020 (Newswire.com) - Newswire’s Earned Media Advantage Guided Tour has helped many retail companies improve media and marketing strategies. As a result, the EMA GT can continue to aid retailers in reopening stores as COVID-19 restrictions are slowly lifted. Months after having to shutter their storefronts, many retail companies have been in the dark waiting for the day they are given the green light to reopen their stores. As states have started to enter different phases in which retail stores are allowed to reopen, the time to integrate the right media and marketing plans has never been more important.
“As retail stores begin to reopen across the country, it is important for businesses to keep their customers informed regarding rules and regulations to follow if they decide to shop in-person,” said Charlie Terenzio, VP of Earned Media Advantage Business at Newswire. “Having the right media and marketing campaigns, through the EMA GT, can significantly aid businesses in easing their reopenings.”
In order for retail companies to properly begin reopening, they must reach out to customers to inform them of new procedures, which is where the EMA GT can help. With the expertise of an Earned Media Advantage Strategist, retailers can leverage their media and marketing knowledge and connections to ensure all customers are able to receive the proper messages regarding in-store shopping. Strategists work hand-in-hand with retailers to create a plan which will maximize their outreach efforts. Media outreach during this time is key to reaching the right audience for retail companies to let current and potential customers know of their opening procedures.
Terenzio commented, “Connecting retail companies with media who their audiences follow gives retailers the chance to get their news published. We also take into account marketing strategies that help improve outreach efforts, keeping new and existing customers informed.”
The EMA GT has helped retail companies during the course of this pandemic update their customers on new and pertinent information. From announcing curbside pick-up to following CDC rules while shopping in stores, the EMA GT program has been a part of retailers’ media and marketing campaigns. As states across the country have begun to re-open, retailers can utilize the Earned Media Advantage Guided Tour to help with their outreach efforts and gain the Earned Media Advantage.
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VP of Earned Media Advantage Business