By pinpointing search engine optimization (SEO) opportunities, Newswire is helping its Guided Tour clients manage their media and marketing campaigns from start to finish.
NEW YORK, July 13, 2021 (Newswire.com) - Companies that are part of Newswire's Media and Marketing Guided Tour program are able to build brand awareness and improve their SEO rankings through strategic press release distribution and its robust SaaS platform.
When it comes to SEO, there are moving pieces that play pivotal roles in improving a company's rank on the search engine results page (SERP).
In its latest Smart Start guide, Newswire focuses on two factors: on-page SEO and off-page SEO.
On-page SEO is the practice of optimizing the content a company controls on their website for both users and search engines while off-page SEO refers to the actions and tactics that are used outside of a website, including press releases and social media, for example.
"Both on-page and off-page SEO, when executed correctly, can help a company improve their visibility and searchability online," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our team of experts guides our clients through the process to make sure they're dotting their i's and crossing their t's when it comes to SEO."
In addition to understanding the difference between on-page SEO and off-page SEO, this educational resource covers topics such as how to optimize a press release for off-page SEO, among others.
"SEO and press release distribution go hand-in-hand, and this Smart Start guide will help marketing professionals gain a better understanding of how they, too, can improve their on-page and off-page SEO," Terenzio added.
To learn more, download Newswire's latest Smart Start Guide.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
CMO and SVP of Media and Marketing Communications