Small Businesses Are Building Strong Brand Identities With This Marketing Initiative

Just like one stomach crunch won't lead to a chiseled midsection, one press release won't lead to brand awareness. 

Though we wish both would generate those results overnight, it's simply not the case, and that's not a bad thing. 

Building something of value takes time and effort. 

For small businesses especially, building a strong brand identity is paramount to their ability to stand out in a crowded marketplace. 

A consistent and strategic approach to press release distribution is required, plain and simple. 

The good news is we have the formula at Newswire to make this process seamless and cost-effective. For clients that are part of our Media Advantage Plan (MAP) here at Newswire, repeated exposure through consistent press release distribution and valuable earned media mentions builds credibility and positions their companies as thought leaders in their respective industries. 

"Repetition in press release distribution is crucial for creating long-lasting positive results," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our team of experts creates unique strategies for each of our clients to help them consistently tell their story, reach their target audience, and earn media mentions that build strong brand identities."

For small businesses that are at a stage in their journey where developing their brand is crucial, consistency is the key differentiator. 

"When you think about it, we all use the internet at different times of the day and at different capacities, meaning it's impossible for every person to see your content. That's why it's important for companies to invest in consistent press release distribution to repeatedly tell their story and publish it across their various marketing channels to meet their audience where they are and at the times they're apt to engage," Terenzio added.

Beyond a comprehensive strategy, MAP clients have access to our enriched press release distribution network and upgraded SaaS platform that empowers them to create newsworthy stories, launch targeted campaigns, and dig into detailed data to continually refine messaging and strategies to meet and exceed their marketing goals.

If you're the decision-maker of a small business, now is a good time to unlock real value and create a strategy that drives growth for your business and builds a strong brand identity. Act now and get a free Media and Marketing assessment and 10% off your next press release.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going to market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit

Contact Information:

Charlie Terenzio               
CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Source: Newswire