With the skyrocketing demand of e-commerce in retail, CMOs can utilize the Market Builder to get ahead of this new opportunity.
NEW YORK, September 29, 2020 (Newswire.com) - Newswire’s Earned Media Advantage Guided Tour Market Builder presents a major opportunity for retailers or manufacturers looking to take advantage of the increased demand for e-commerce stores due to the impact of the coronavirus pandemic. As major retailers and small mom and pop shops alike prepare for potential lockdown protocols and restrictions to in person-shopping with the return of flu and cold season, C-suite executives take the necessary steps in capturing the attention of online audiences by promoting their e-commerce efforts through the Earned Media Advantage Guided Tour Market Builder.
According to Kevin Traynor, e-commerce expert and founder of eComm Live, one of the major roadblocks for e-commerce companies in 2020 is the skills shortage in the sector. In an article with Silicon Republic, he stated, “Every e-commerce business owner I know is looking to recruit staff across a range of roles, from warehousing and distribution to e-commerce managers and marketers.”
While strategic marketing is without question a key component to the success of an e-commerce store, hiring external or internal staff to manage marketing tasks may be a strain on budgets during this uncertain time. With the Newswire EMA GT Market Builder, Newswire’s team of Earned Media Advantage Strategists (EMAS) work as extensions of in-house teams in order to help businesses limit budget costs while increasing their resources dedicated to media and marketing communications related campaigns.
“Having the Earned Media Advantage Guided Tour as a resource is basically like having a full-service agency at the fraction of the price, as well as access to Newswire distribution. The EMA Team is always there when I need them, for press releases, media outreach and even crafting pitches that will catch the eye of critical reporters for our U.S. Polo Assn. and Nantucket Whaler brands. Participating in this program has helped take our brands to a whole new level with earned media,” said Stacey Kovalsky, Senior Director of Global Communications, U.S. Polo Assn.
“Promoting an e-commerce business is important, but the costs of doing so can often be quite expensive, volatile and unpredictable,” said Charlie Terenzio, Newswire’s VP of Earned Media Advantage Business. “This is yet another advantage of the Market Builder, as it allows businesses to promote their online stores during this uncertain time while cutting down on the costs that typically come with the human capital that is required to manage these kinds of marketing tasks.”
Newswire’s Earned Media Advantage Guided Tour Market Builder helps e-commerce stores, online retailers and brands drive more qualified leads that can be converted to sales opportunities, allowing businesses to secure prime positioning to rebound from COVID-related setbacks this winter.
“In terms of the effects of the pandemic, it is fair to say that the future can best be characterized as uncertain but consumers are optimistic with the changes happening in the way we purchase items and shop. This cannot be said for the e-commerce space, as the industry has seemingly thrived off of the need for social distancing and home delivery,” said Anthony Santiago, Newswire’s VP of Marketing. “We are hoping for the best in terms of in-person experiences this winter, but as e-commerce businesses continue to dominate the retail sector, the value of promotional campaigns for said businesses will increase as well. In either case, the Market Builder offers a great opportunity for CMOs and content managers to drive additional brand awareness and web traffic.”
For more information as to how Newswire’s Earned Media Advantage Guided Tour Market Builder can help your e-commerce business keep pace with the increased demand, navigate to the official program page.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com
VP of Earned Media Advantage Business