The importance of quality marketing in the financial industry has grown exponentially since the beginning of the coronavirus pandemic.
NEW YORK, July 20, 2020 (Newswire.com) - The ever-evolving nature of the U.S. economy has been increasingly unpredictable as Americans navigate the new normal caused by the COVID-19 crisis. Financial firms in need of a high-quality corporate communications platform can leverage the power of Newswire's Value Pack Guided Tour (VPGT) to implement effective marketing campaigns through press release distribution during this unprecedented time period.
The digital transformation has been undeniably accelerated by the ongoing crisis, and banks, credit unions, and other financial institutions are in need of powerful online marketing campaigns to remain relevant in the eyes of consumers. Newswire’s VPGT provides a timely solution and unbeatable value for agencies and businesses looking to convert the power of press releases into earned media opportunities.
"The financial industry is being pulled in a multitude of directions, and consumers are looking for the institutions that are distributing messaging that is relevant to them," said Charlie Terenzio, Newswire’s VP Earned Media Advantage Business. "Our VPGT program provides the right solution for agencies that serve a variety of clients."
"While the issues of financial stability, COVID-19 relief plans, and cybersecurity are all very different in nature, they all have one thing in common in the financial world right now: relevancy. Consumers are paying attention, so agencies and financial brands need to demonstrate that they are on top of trending stories in their own campaigns to resonate with their target audiences. Our flat-fee, simple pricing allows clients to implement multiple campaigns without the limitation of additional costs."
With Newswire's VPGT, agency executives and CMOs can take advantage of flat-fee monthly pricing and custom media lists to craft targeted distribution campaigns that can expand their overall reach and increase brand awareness.
"Being able to create, manage and launch campaigns quickly and efficiently are key factors to successful campaigns," said Anthony Santiago, Newswire's VP of Marketing. "Right now, financial service firms are in a crucial spot in this regard. This is a very unusual time, but it is one that has presented these firms with a unique opportunity to secure earned media coverage and retain their presence in their respective markets."
Newswire's Value Pack Guided Tour is enhancing the financial influence of firms and agencies in a variety of industries. With the VPGT, customers can choose between five different distribution networks including Digital, Digital Plus, State, National, Global or Financial, which include distribution to Google News, Yahoo News and AP. By combining dedicated campaign management with access to Newswire’s comprehensive PR software, businesses can launch enhanced media and marketing communications campaigns that can lead to increased brand recognition and overall growth.
To enhance your financial media and marketing communications campaigns with Newswire's Value Pack Guided Tour, navigate to the official program page by clicking here.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com.
VP of Earned Media Advantage Business