NEW YORK, June 29, 2022 (Newswire.com) - For nearly 20 years and counting, Newswire, an industry leader in press release distribution services has helped companies of all sizes and industries turn their owned media into earned media.
The main marketing channel this innovative company uses is press release distribution. When leveraged correctly, press release distribution has the potential to connect brands with their target audiences and relevant media publications.
This direct line of communication puts companies in a position to gain an advantage over their competition and stand out in a crowded marketplace.
Through a combination of its robust SaaS platform, its enriched distribution network and the expertise of its team, Newswire works with its customers to reap the benefits that include but aren't limited to:
- Getting company news out to publishers, reporters and prospective clientele
- Generating earned media coverage and building brand awareness
- Improving search engine optimization (SEO) performance and keyword ranking
"At Newswire, we've developed services and offerings that support our customers on their journeys to secure market share and position themselves as thought leaders in their respective industries," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "What makes our company so valuable is we can help everyone from the novice to expert harness the power of press release distribution to build brand awareness, attract website visitors, increase sales and more."
Whether it's a company that's just getting started with press release distribution or one that understands its potential but simply doesn't have the time to devote to this marketing initiative and every instance in between, Newswire's services provide companies with a number of brand-building benefits including:
- Trust - Staying in front of the consumer and the media with newsworthy press releases is an effective way to build brand recognition and create a level of trust that promotes new business and earned media opportunities.
- Thought leadership - To build on the former, the more value you provide, the better the chances are of securing opportunities to position a company as a thought leader in their industry. Thought leadership pieces are excellent ways to build brand awareness.
- Targeting - A major benefit of press release distribution is the ability to cast a wider net to reach relevant media publications. Targeted distribution lists, such as the ones Newswire offers, help companies distribute the right message to the right audience at the right time.
To learn more about how Newswire's integrated solutions are helping brands craft newsworthy content, deliver strategic media pitches, earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire is a technology company that delivers press release distribution and press release campaigns by leveraging earned media outreach, SEO traffic and email marketing through campaign automation to help businesses land impactful media coverage, drive website traffic, generate leads and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications