Newswire shares how it's helping healthcare companies stand out in a crowded marketplace through valuable earned media mentions.
NEW YORK, July 28, 2022 (Newswire.com) - It's reported that there are 890,000 single-location companies and branches of multi-location corporations across the United States in the healthcare industry.
As the competition increases and the marketplace becomes even more saturated, healthcare companies have to find ways to stand out and build brand awareness.
Newswire, an industry leader in press release distribution, is helping healthcare companies make a name for themselves by harnessing the power of press releases.
"A newsworthy press release is an invaluable tool that companies in the healthcare industry can use to build authority and credibility," said Kyle Metcalf, President and Chief Revenue Officer at Newswire.
The potential benefits of press release distribution also include but aren't limited to:
- Standing out in a crowded marketplace and securing a piece of market share.
- Creating a positive perception of a brand with its target audience.
- Controlling the narrative of a brand's story.
- Casting a wider net and reaching relevant media outlets with strategic targeting.
- Positioning a brand as an industry thought leader.
To build on the benefits, Newswire developed its Media Advantage Plan (MAP). This full-service, comprehensive program provides brands with the necessary resources to secure features in relevant industry publications through strategic press release distribution and targeted outreach efforts.
In fact, healthcare companies that are part of the MAP have earned features in popular industry publications such as Bloomberg, Benzinga, MSN, Yahoo! News and UV Reporter, to name a few.
"When crafted and distributed correctly, we know, firsthand, just how beneficial press releases can be in helping healthcare companies distribute the right message to the right audience at the right time," added Metcalf.
To learn more about how Newswire is helping brands develop comprehensive strategies, craft newsworthy content, deliver strategic media pitches, earn media mentions, grow their audience, expand their reach and more, visit Newswire.com today.
Newswire is a technology company that provides press release distribution, media database and media monitoring technology that powers the media advantage: greater brand awareness, online visibility, SEO recognition, site traffic and increased sales by providing self-serve or full-service technology that automates press release distribution, media outreach, and monitoring that drives SEO recognition leading to more sales. Through its disruptive technology platform, relentless commitment to customer satisfaction, and passion for customer performance Newswire is automating media and marketing communications for large and small businesses all over the world.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications