Is Sponsored Content Worth It? Newswire Explains

Sponsored content refers to any form of promotional content that's paid for by a sponsor (a brand) but created and distributed by another brand or publisher.

When done correctly, sponsored content can strengthen a brand's authority and credibility and build a level of trust that's necessary for long-term success in the market.

Newswire, an industry leader in press release distribution services, provides its clients with ample opportunities to build brand awareness and secure their piece of market share. 

A means beyond strategic press release distribution is sponsored content.

"Press releases and sponsored content are two entirely different marketing initiatives, but they can complement each other to help companies distribute the right message to the right audience at the right time," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "When developing both, the end goal is providing the reader with value in ways traditional advertisements simply can't."

For anyone who's unfamiliar with sponsored content and its potential benefits, here's a quick list to consider:

  • Lead generation - Sponsored content isn't intended to feel like a sales pitch. Unlike traditional advertisements where the end goal is obvious, to sell, sponsored content is meant to inform, educate, and/or entertain. Consumers tend to have a more open attitude towards sponsored content and will likely interact.
  • Encourage engagement - There's no one-size-fits-all approach to crafting sponsored content. That's because, in order for it to be successful, brands need to cater their content to fit within the context of the website it'll be posted. Who makes up their audience? What are they interested in? How can the brand provide value? The answers to these questions can lead to more engagement with the sponsored content piece.
  • Build credibility - Depending on the audience and the publication, sponsored content can do more than promote a brand and its product/service. Sponsored content can provide a layer of depth that captures the attention of the reader and encourages them to think critically about a particular topic. Providing value in this sense can help brands build credibility and strengthen the consumers' trust in them. 

"The opportunities to build awareness and expand a brand's reach with sponsored content is seemingly endless, and it's another marketing channel companies should highly consider leveraging in 2022 and beyond," added Terenzio. 

To learn more about how Newswire's press release distribution services are helping small businesses earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

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Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Source: Newswire