The US based retail company was recognized by CheddarTV after Newswire's assistance in developing a comprehensive media marketing and communications plan.
NEW YORK, March 24, 2020 (Newswire.com) - With help from Newswire’s team of Earned Media Advantage Strategists (EMAS), a U.S.-based retail company was featured on CheddarTV to discuss the company’s continued growth. These mentions are all part of gaining the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and increased sales. With the right media and marketing communications plan in place, their EMAS was able to plant a strong foundation and help the company develop relationships with the media. Because of this, the major retail company was recognized by CheddarTV and featured in a segment.
Newswire’s well-versed expert strategist has become an extension of the retail company’s team, providing media with enticing stories about the company to help bridge relationships. In turn, this created curiosity from the right media contact who took interest and highlighted recent news the retail company has released.
Charlie Terenzio, VP of Earned Media Advantage Business said, “Now, as a critical period is facing the entire retail industry, having the right communications strategy will play an important role in the weeks and months ahead.”
Terenzio continued, “As events have changed, we have shifted the plan to ensure all media and marketing goals are met in the midst of this difficult time. Being able to connect the retail company with a major news brand such as CheddarTV is important to keeping the company’s branding aligned with their long-term business goals.”
Having the right plan in place has helped the retail company not only reach the right media contact and begin forming new relationships but has also helped decrease the time it takes to go to market and elongate the life of their releases. Their customerized, on-demand media and marketing communications plan is implemented for each campaign that is published. Their strategist ensures the right message is sent out at the right time to the right audience, through the right mediums.
“Our team members use their expertise to detect potential stories that can be leveraged as owned media. They work closely with customers to convert the value of these stories into potential earned media mentions,” said Terenzio.
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Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and a competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn about and experience Newswire, visit http://www.newswire.com.
Director of Earned Media Strategy