With many states beginning to lift restrictions and introduce reopening plans for businesses, retail companies look to rebound in the coming months by utilizing Newswire to help distribute their announcements to the right audiences.
NEW YORK, June 2, 2020 (Newswire.com) - Major retail brands have been hit hard since the beginning of the pandemic, with many filing for bankruptcy as the global health crisis continues into early June. Mass layoffs and countless supply chain disruptions have crippled in the industry for the past few weeks and have put retail executives in a tough position as they look toward the third quarter of the fiscal year.
According to CNBC’s Lauren Hirsch, companies such as Neiman Marcus, J. Crew, Stage Stores, J.C. Penney and Centric Brands have already filed for bankruptcy. But, as Hirsch notes, this does not mean that these companies and similar ones in the retail space are doomed for good.
Bankruptcy provides businesses with the opportunity to reorganize debt with investors. This allows them to continue business operations into the future. This is what many major retail brands plan to do in order to bounce back this summer, as states loosen lockdown measures across the country.
“We want retail companies to know that we understand their position, and we are here to take the steps necessary to manage the distribution of their crisis communications campaigns as they navigate these new waters,” said Anthony Santiago, Newswire’s Vice President of Marketing. “The Value Pack Guided Tour (VP GT) provides companies the opportunity to reduce PR costs and streamline their production of external communication.”
Newswire’s Campaign Managers act as extended team members to help PR agencies and market research companies handle the creation of media lists, formatting, and submitting PR campaigns. Having an expert campaign manager navigate the Newswire platform saves both time and resources, resulting in a greater return on overall media spend. The VP GT also offers Newswire’s software as a service included with the bundle of press releases, as well as add-ons such as extra words, images, and links at no additional costs.
“Learning to use a PR platform takes time and resources away from the other challenges that public retail companies are facing,” said Charlie Terenzio, VP of Earned Media at Newswire. “Giving our VP GT customers access to our platform through a campaign manager helps reduce costs and facilitate a smoother campaign process, not to mention increase production.”
Purchasing additional software to maximize the use of campaigns quickly adds up. Through the VP GT, software is bundled with bulk press releases, allowing agencies and market research companies to gain limited access. Full access is granted to their assigned campaign manager, who gives the companies a report of the analytics of each campaign to create continued improvement for future campaigns based on the results.
Terenzio said, “This cost-effective option is a great way for public companies to launch successful campaigns without putting stress on limited staff and resources. The peace of mind knowing a campaign manager is readily available to create a targeted media list and set up a PR launch is priceless.”
The Value Pack Guided Tour (VP GT) offers agencies a wide array of price points and distribution networks. Competitively priced for less than three cups of coffee a day, the agency selects the number of annual distributions they need to satisfy their clients’ needs and pay for release services on a monthly basis for the 12-month term. Each distribution as part of the guided tour includes unlimited words, images and links and also includes four custom-built media lists. Agencies can choose between five different distribution networks including Digital, Digital Plus, State, National, Global or Financial which include distribution to Google News, Yahoo News and AP.
To learn how you can save time, money and effort with your press release campaigns, visit the VP GT page for more information. With its flat-fee predictable pricing and unlimited words, you can stay within budget and expand your messaging.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about Newswire’s media and marketing solutions, visit http://www.newswire.com.
Vice President of Earned Media Advantage Business