What is earned media? This is a question that Newswire addresses in the publication of its latest Earned Media Outreach Smart Start, a guide that explores how to effectively engage members of the media and earn coverage from reputable industry outlets using the 3 P's of pitching a press release.
NEW YORK, March 23, 2021 (Newswire.com) - Earned media is defined as any exposure that's gained through promotional efforts that don't include paid advertising. Think of earned media as word-of-mouth marketing.
As the importance of trust and transparency with a brand intensifies, consumers are trusting earned media messages significantly more than paid advertising and owned media.
In fact, a study conducted by Edelman in 2019 points to this notion as it was reported that 81% of consumers said they need to be able to trust the brand in order to buy from them.
This level of trust can be created and nurtured with a sound media and marketing communication strategy and a major component is press release distribution.
For nearly 20 years and counting, Newswire has worked to differentiate itself as a market leader by providing innovative press release distribution services along with its earned media advantage to help clients increase brand awareness, lead flow, and sales opportunities.
"Now more than ever, a major portion of our focus has been placed on the discovery and acquisition of earned media opportunities," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications. "Through our earned media advantage, we've helped clients earn mentions across major media outlets including CNBC, CheddarTV, Forbes, New York Times, and many more."
Newswire is highlighting this and more in the publication of its Earned Media Outreach Smart Start.
This educational resource discusses the details of earned media and covers a number of topics including:
- The importance of defining the why
- Selecting the right media channels to target
- Crafting a newsworthy story
- The 3 P's of pitching a press release to the media
"Securing earned media coverage is all about distributing the right message to the right audience at the right time, and our team of PR experts leverage their creativity and contacts every day to help our clients do just that," Terenzio noted.
Download the Earned Media Outreach Smart Start guide.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications