Newswire Shares Tips on How to Effectively Target the Media and Build Brand Awareness

Targeting Media Smart Start Guide

In its Targeting Media Smart Start guide, Newswire shares valuable insights on how to effectively connect and engage with the media to build brand awareness.

Newswire, a press release distribution channel that's trusted by thousands of customers worldwide, empowers the Earned Media Advantage by acting as an extension of its clients' teams, to create compelling stories and target the right media contacts to earn relevant attention.

The latter portion of the media outreach process is growing in importance as an influx of information and competition on the internet has made it increasingly difficult for companies to not only stand out with their target audience but journalists as well.

In fact, PR Daily reported that. on average, journalists receive 500 pitches a day. 

"Journalists are people too, and keeping that in mind when crafting a pitch and targeting the media is critical," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our 'Targeting Media' Smart Start gives readers a high level yet valuable overview of the many moving pieces that work together to create a holistic approach to press release distribution."

The Targeting Media Smart Start covers a number of topics including:

  • Targeting the right audience
  • Finding the right media contact
  • Crafting the right pitch
  • Creating value for the end user
  • And more

"Securing valuable earned media opportunities requires a level of personalization professionalism, and this Smart Start will point a company in the right direction to distribute the right message to the right audience at the right time," Terenzio noted.

Download the Targeting Media Smart Start guide.

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Source: Newswire