NEW YORK, May 31, 2022 (Newswire.com) - According to Google, 53% of consumers in the United States say they research products using a search engine before deciding whether or not to buy.
And as more people around the world turn to the internet for this type of information and more, brands of all sizes and industries have a unique opportunity to leverage the power of search engine optimization (SEO) to their advantage.
As an industry leader in press release distribution services, Newswire understands the importance of SEO and helps its Media Advantage Plan (MAP) clients craft newsworthy press releases with search engines in mind.
"A brand's ability to write and distribute SEO-focused content determines whether the search engine, the gatekeeper, will open the gates for the brand or keep them locked," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "An integral piece of the SEO puzzle is developing press releases that are infused with relevant keywords."
Press releases are a valuable SEO tool as they contain important information that when published on reputable websites is good for a brand's visibility online.
How can a brand write an SEO-friendly press release? Newswire shares three helpful tips:
Keywords - Relevancy is a major component of SEO so identifying keywords based on the topic of a press release is a great starting point. From there, do your best to infuse those keywords into the headline, subheadline, first paragraph and at least one to two additional times throughout the body of the press release.
Multimedia - Including a high-quality image and/or video in a press release can spur engagement. And, the more attention a piece of content receives, the more search engines will take notice.
Storytelling - Lackluster content won't move the needle. When developing copy for a press release campaign, focus on creating a layer of newsworthiness that'll attract the attention of a brand's target audience and the media.
"Businesses of any size and industry can use the information we've shared and apply it to their marketing efforts to make it easier for their target audience to find their content," Terenzio noted.
To learn more about how Newswire's integrated solutions are helping brands like MegaFans craft newsworthy content, deliver strategic media pitches, earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire is a technology company that provides press release distribution, media database and media monitoring technology that powers the media advantage: greater brand awareness, online visibility, SEO recognition, site traffic and increased sales by providing self-serve or full-service technology that automates press release distribution, media outreach, and monitoring that drives SEO recognition leading to more sales. Through its disruptive technology platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses all over the world.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications