This earned media opportunity came as a result of Uptime's partnership with Newswire, an industry leader in press release distribution services.
NEW YORK, August 16, 2021 (Newswire.com) - For nearly 20 years and counting, Newswire, an industry leader in press release distribution, has been helping its clients develop comprehensive media and marketing strategies to deliver the right message to the right audience at the right time.
Uptime.com, a website uptime monitoring service for customers such as Apple, BNP Paribas, IBM, Kraft, Microsoft and Palo Alto Networks, is also a client of Newswire's Media and Marketing Guided Tour program and was recently featured on a business podcast.
Michael Georgiou, the co-founder of Imaginovation, an app development company, and the host of Tales from the PROS business podcast, recently interviewed Mike Welsh, the CEO of Uptime.com, about what it takes to become a SaaS industry leader.
On this episode of the podcast, Georgiou interviews Welsh and covers a number of topics including his:
- Career path that's led him to become CEO of Uptime.com.
- Experience of building and growing a SaaS business.
- Advice on handling the role of CEO the right way.
- And much more
"It's an exciting time for our company and to be able to talk about it as well as my career and the future of website monitoring and performance on Tales from the PROS podcast was a great experience," said Welsh. "Newswire connected us with this podcast and we're looking forward to similar opportunities in the future to spread the word about our company and share our industry insights with our target audience."
As part of Newswire's Media and Marketing Guided Tour program, Uptime.com has direct access to Newswire's robust SaaS platform and its team of experts to craft compelling content, strategically distribute press releases, secure earned media opportunities, and much more.
"Being a podcast guest is a great way to build brand awareness, showcase a person's expertise, and repurpose the content for additional campaigns such as press releases and social media posts," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "This earned media opportunity gave Mike Welsh the platform to speak about his experiences, his company, and much more."
Uptime.com provides peace of mind to thousands of customers like Apple, Microsoft, IBM, Palo Alto Networks, Kraft and BNP Paribas, who trust us to monitor the performance, health, and downtime of their websites, applications, and infrastructure.
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications