Newswire's Guided Tour Solves Several Small Business Pain Points for Companies in E-commerce, SaaS

Newswire Guided Tour Program Solves Pain Points in e-Commerce, Saas

For an extra hand when it comes to expanding reach, growing brand awareness, and improving a company's online presence, Newswire's Guided Tour program is the ideal solution for small and midsize businesses.

Now more than ever, companies are increasing their marketing budgets to stay competitive. This is especially true in online-dominated industries like e-commerce and software-as-a-service (SaaS). With a crowded marketplace and a need to stand out, Newswire's Earned Media Advantage Guided Tour is an ideal solution for lean organizations that need an extra hand in the development and implementation of new and engaging media and marketing campaigns, as well as targeted outreach.

"We work with a number of companies who need support in conducting proper media outreach while implementing a brand strategy based on data and metrics," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Understandably, our clients are focused heavily on their business to make sure it's running smoothly, and this typically causes them to lose sight of media and marketing initiatives. This is where our team of public relations experts will step in to help."

For nascent businesses in fiercely competitive industries like e-commerce and SaaS, reaching new customers, driving traffic to their website, and converting leads at the highest rate possible are shared hurdles that oftentimes require a fully staffed team to handle. Unfortunately, some companies simply don't have the necessary resources for these projects. 

Businesses that find themselves in this situation can turn to Newswire's Guided Tour program for viable solutions at a fraction of what it would cost to outsource to advertising and marketing agencies. 

When a client joins the Guided Tour program, they're assigned an Earned Media Advantage Strategist (EMAS), who leads a team of professionals from various disciplines to help clients market themselves effectively while acquiring valuable earned media opportunities. Newswire also offers a number of advisory services including but not limited to:

  • Search engine optimization (SEO) audits
  • Paid advertising audits
  • Website audits
  • Social media audits 

As a provider of award-winning press release distribution services, Newswire is providing small to midsize companies with the resources, experience, and expertise needed to build brand awareness, increase website traffic, improve SEO, and develop a strong online presence. 

Visit today and learn more about how Newswire's integrated solutions are helping organizations grow their audience, expand their reach, and implement an effective go-to-market strategy.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

To learn more, visit

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766

Source: Newswire