NEW YORK, June 3, 2022 (Newswire.com) - As evidenced by the name press release distribution, a key factor in this marketing initiative is distribution. This is the part of the process when the information a company is trying to share with the masses is sent out on the wire in the hopes it'll land in front of the right eyes and generate the intended results.
As we all know, hope isn't a strategy. In order to maximize distribution efforts, companies need to not only focus their time and attention on crafting newsworthy press releases their target audience and media actually want to read, but leverage the most impactful distribution networks too.
The combination of content development and distribution are two sweet spots that Newswire, an industry leader in press release services offers its clients.
"There's a balancing act when it comes to developing newsworthy content and then publishing on distribution channels that'll gain the most traction," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications. "At Newswire, our team places an emphasis on both, and through our experience and the power of our enriched distribution network, we're able to help our clients expand their reach, build brand awareness and capture the attention of their target audiences."
To strengthen its commitment to customer success, Newswire continues to develop an enriched press release distribution network for its clients.
This best-in-class technology delivered as a service is easy to use, comprehensive, targeted and cost-effective. Newswire's singular solution provides companies of all sizes and industries with press release distribution technology that targets high-value media and commercial outlets.
"We have a PR strategy and lots of tactics that help us get monthly features, but with Newswire, our reach expands tremendously. Every press release gets the visibility it deserves, increasing our traffic and improving our SEO ranking, as well," said Corina L., PR Manager and Newswire customer.
No matter the industry, whether it's AI technology, cryptocurrency, healthcare, education, pharmaceutical and much more, Newswire's targeted distribution helps brands position themselves as thought leaders in their industries and distribute the right message to the right audience at the right time.
To learn more about how Newswire's integrated solutions are helping brands craft newsworthy content, deliver strategic media pitches, earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire is a technology company that provides press release distribution, media database and media monitoring technology that powers the media advantage: greater brand awareness, online visibility, SEO recognition, site traffic and increased sales by providing self-serve or full-service technology that automates press release distribution, media outreach, and monitoring that drives SEO recognition leading to more sales. Through its disruptive technology platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses all over the world.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com, or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications