Learn how a biopharmaceutical drug development company established its presence in a new industry with Newswire's Media Advantage Plan.
NEW YORK, January 12, 2022 (Newswire.com) - Gb Sciences is a leading plant-inspired research and biopharmaceutical drug development company.
However, prior to becoming the company it is today, it was originally characterized as a cannabis-focused company. And, with the decision to transition from one industry to another, Gb Sciences understood there would be challenges. With this in mind, the company employed the help of a strategic partner - Newswire.
As an industry leader in press release distribution, Newswire understands what it takes to distribute the right message to the right audience at the right time.
To effectively and strategically make the announcement of their transition, Gb Sciences leveraged the power of the Media Advantage Plan (MAP) to create and implement a dynamic go-to-market strategy.
"Newswire played an integral role in establishing our presence in a new industry," said Gb Sciences President & chief science officer, Dr. Andrea Small-Howard, "Their expertise and experience helped us navigate uncharted waters and strategically deliver our message to our target audience."
Since partnering with Newswire, Gb Sciences has achieved a number of positive outcomes such as earned media mentions in relevant industry publications, improved SEO performance, and an increase in website traffic. These achievements and more are highlighted in Newswire's recent case study.
"When working with Gb Sciences, we became more than just a partner, we became an extension of their team to help them strategically make the transition from one industry to another," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "We're looking forward to strengthening our relationship with Gb Sciences in 2022 and beyond."
Download the Gb Sciences Case Study today.
About Newswire
Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and lead generation through campaign automation to help businesses land impactful media coverage, drive website traffic, generate qualified leads, and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
For more information, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: charlie@newswire.com
Source: Newswire
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