NEW YORK, April 9, 2021 (Newswire.com) - Recently, Newswire helped an Earned Media Advantage Guided Tour client in the health tech industry earn multiple media mentions from credible, local publications.
The articles highlighted the announcement of the company's partnership with a professional sports team and how its innovative technology will play a key role in the fight against COVID-19.
"These earned media opportunities have amplified our client's content and generated a buzz for them in their hometown market," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.
The World Health Organization defines health technology as the "application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives."
This year alone, the health tech industry is anticipated to reach a value of $280 billion.
The high valuation, paired with an intense focus on this vertical, has made it increasingly important for companies in this industry to create and execute a plan to stand out to their target audience.
Knowing they couldn't do it on their own, this health tech company joined Newswire's Guided Tour program to build brand awareness for its innovative technology through earned media mentions, attract new partners, and position the company as a thought leader in the industry.
To meet and exceed the goals that were established during the needs analysis assessment, Newswire's team of public relations experts act as an extension of the client's team to identify media opportunities, craft compelling stories, launch targeted media campaigns, and provide reports on overall performance.
By leveraging Newswire's industry-leading solutions, the client was able to deliver the right message to the right audience at the right time and secure multiple features in credible publications.
"This is a great example of how our team converts owned media into earned media to accelerate business growth for our clients," Terenzio noted.
To learn more about how Newswire's integrated solutions are helping other health tech companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications