NEW YORK, June 14, 2022 (Newswire.com) - As an industry leader in press release distribution, Newswire is on a mission to help brands of all industries maximize their digital presence and connect with their target audiences. A powerful way of doing so is through blogging.
In fact, HubSpot reports that businesses that blog get 55% more website visitors than businesses that don't.
A blog is a section on a website that's regularly updated with fresh content in the form of blog posts. The motivation behind the content creation can be for personal use or for business.
"For small and midsize businesses, consistently updating a company blog with new and relevant content is a great way to build brand awareness, strengthen credibility, showcase authority, generate leads and more," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.
In its recent Smart Start educational resource, Newswire covers the following topics:
- The basics of blogging
- Why a company blog is important
- Business benefits of creating and maintaining a blog
"Blogs give brands a platform they own to share their thoughts, ideas, expertise and more with their target audience," added Terenzio. "Whether a brand is yet to start a blog or wants to refresh this page on their website, our Smart Start guide is a great resource to make the most of this content marketing channel."
Download the Business Benefits of Blogging Smart Start guide.
Newswire is a technology company that delivers press release distribution and press release campaigns by leveraging earned media outreach, SEO traffic and email marketing through campaign automation to help businesses land impactful media coverage, drive website traffic, generate leads and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications