Through its Media and Marketing Guided Tour program, Newswire was able to help a home healthcare business secure a feature on a major video news network.
NEW YORK, May 14, 2021 (Newswire.com) - By leveraging Newswire's industry-leading solutions, its Media and Marketing Guided Tour client was able to deliver the right message to the right audience at the right time and earn a feature in a popular news publication.
The video feature discussed the topic of home healthcare and how Newswire's client was addressing concerns caretakers around the country share.
"This was an earned media opportunity we were especially proud of because of the relevancy of the publication and its viewership, which receives on average, 40 million views a month," said Charlie Terenzio, CMO and SVP of Media and Marketing Communication at Newswire.
When the company first joined Newswire's Media and Marketing Guided Tour, they were struggling to identify and develop relationships with targeted media, build brand awareness, and lacked a set strategy to create and distribute press releases on a regular basis.
To overcome these challenges and more, Newswire acted as an extension of their team to identify media opportunities, craft compelling stories, launch targeted campaigns, and provide reports on overall performance.
"This customer, in particular, had a unique value proposition and our team of media and marketing experts were able to find and leverage a newsworthy angle to promote their platform on a major news outlet," added Terenzio.
To learn more about how Newswire's integrated solutions are helping other companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
About Newswire
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766
Email: charlie@newswire.com
Source: Newswire
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