NEW YORK, April 23, 2021 (Newswire.com) - As part of Newswire's Earned Media Advantage Guided Tour program, clients work alongside its team of public relations experts to identify media opportunities, craft compelling stories, launch targeted campaigns, and more.
A key component of the Guided Tour program is helping companies build brand awareness through relevant and valuable earned media mentions.
For its medical technology client that's created non-invasive medical devices to accelerate healing and reduce chronic pain symptoms, this earned media mentioned proved to be an important and relevant opportunity as the United States continues to work through the opioid crisis.
In fact, the National Institute on Drug Abuse reported that roughly 21% to 29% of patients who are prescribed opioids for chronic pain misuse them.
During the interview on a popular NBC affiliate's health and lifestyle show, Newswire's client had the opportunity to discuss how its innovative wearable technology is targeting pain at the source and treating disease without the side effects of systemic pharmaceutical opioids.
"Every company has a story to tell, and this interview on a popular television news station gave our client the platform to share theirs," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.
Prior to joining Newswire's Guided Tour program, a major pain point the company wanted to address was that physicians were unaware of their product and technologies.
However, by leveraging Newswire's industry-leading solutions, the client was able to deliver the right message to the right audience at the right time and land a feature interview with an NBC affiliate that serves a metropolitan area of more than three million people.
"This client is making major strides in the medical technology field and our team is continually working to find new angles and craft impactful pitches to help them build brand awareness, improve SEO, and ultimately accelerate business growth," Terenzio added.
To learn more about how Newswire's integrated solutions are helping other technology companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications