Newswire Launches New Press Release Optimizer (PRO) to Help Companies Manage Their Content and Connect with Media

Newswire, an industry leader in press release distribution services, including content production, strategy, and planning as well as media technology, is excited to announce the refresh of its Media Advantage Plan (MAP) and introduce the Press Release Optimizer (PRO).  

The refresh was inspired by its survey of thousands of PR Professionals who shared that building brand recognition and getting support in content writing, media pitching, targeting, monitoring and SEO strategy were all top priorities in 2023 and beyond. 

"Planning, copywriting, media contact list building and pitching are all pieces of the PR puzzle, and though they're an integral part of a communication strategy and plan, they can lead to stress and confusion. We understand the frustration that professionals feel in knowing they need to leverage press release distribution but don't have either the time or knowledge to do so. Our PRO Plan creates a smooth process that amplifies a company's messaging to stand out in a crowded marketplace," said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. 

PRO provides companies the ability to develop newsworthy content and connect with the media to create the visibility they need and deserve. PRO customers have direct access to Newswire's robust SaaS platform, enriched distribution network, and team of experts to distribute the right message to the right audience at the right time.  

Newswire is proud to offer a more flexible product offering for those with different goals and budgets, providing three tiers of its PRO program, Content PRO for those who need more support with planning and crafting their messaging, Media PRO for those who are looking for more visibility and outreach to the media, and the most comprehensive plan, Total PRO, which provides both content and media support. 

For additional details and pricing, visit

About Newswire

Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.

Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose. 

To learn more about Newswire and its Press Release Optimizer, visit and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit 

Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit 

Source: Newswire