A press release is a compelling and concise news story that's used to announce something newsworthy to the company's target audience and relevant media targets. In its latest Smart Start Video, Newswire shares tactical tips and advice to help business professionals craft interesting press releases using the inverted pyramid.
NEW YORK, April 29, 2021 (Newswire.com) - In the latest installment of its Smart Start video series, Newswire, an innovative press release distribution company, is covering a number of topics related to press release writing including:
- The basics of a press release
- How to properly structure a press release
- The importance of press releases
- And much more
Making sure the most relevant information is covered at the beginning of a press release is a necessary skill to develop, as it's reported that 70% of readers will only read the first paragraph.
When written correctly, press releases cover the who, what, where, when, why, and how. These are commonly referred to as the 5 W's + How and serve as the foundation for the inverted pyramid.
"While the topic of a press release is important, so too is the structure of the content," said Charlie Terenzio, CMO and SVP of Media and Marketing Communication at Newswire. "Our team of public relations experts works alongside our clients to craft newsworthy press releases that address the most important information at the beginning to ensure the main message of the release is easily understood."
Leaning on its nearly 15 years of experience, Newswire has been helping clients in a variety of industries uncover newsworthy topics, craft compelling press releases, identify media opportunities, launch targeted campaigns, and maximize their media and marketing strategies.
"This video shares press release writing tips and advice needed to effectively and efficiently give their readers the information they want right away," Terenzio noted.
Watch the latest Newswire's Smart Start video How to Write a Clickworthy News Story Using the Inverted Pyramid for more information.
About Newswire
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Contact Information
Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766
Email: charlie@newswire.com
Source: Newswire
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