Newswire Offers 7 Press Release Distribution Best Practices to Follow

As consumers continue to focus their attention online, companies around the globe are looking for ways to stand out. In addition to social media, content creation, and other forms of marketing, press release distribution is a valuable resource brands can use to maximize their message.  

Newswire, an industry leader in press release distribution, continues to help companies of all sizes and industries tap into the power of press releases to improve their online presence and reach their target audience.  

“In today’s digital landscape, a well-crafted and newsworthy press release remains an effective tool companies can use to stand out in a crowded marketplace,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. “But, in order to reap the benefits of a well-executed press release distribution strategy, marketing professionals should keep certain best practices in mind when developing and publishing content.” 

In Newswire’s recent blog post, the award-winning company offers seven press release distribution best practices which include: 

  • Identify a newsworthy angle.  
  • Follow the proper press release format.  
  • Optimize your content for SEO.  
  • Choose the right distribution channel.  
  • Support campaigns with media pitching.  
  • Use multimedia promotion.  
  • Analyze results.  

To learn more about these press release distribution best practices and Newswire’s industry-leading press release distribution services, visit 

About Newswire   

Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.   

Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.    

To learn more about Newswire and its Press Release Optimizer, visit and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit    

Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit 

Source: Newswire