Newswire Offers Three Brand-Building Benefits of Thought Leadership Content

Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, encourages and works alongside its clients to develop and share thought leadership content through press release distribution.  

"Thought leadership is an excellent way for brands to build credibility, nurture trust and strengthen their relationships with their target audiences," said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. "Press release distribution is a powerful resource brands can tap into to build their catalog of thought leadership pieces and expand their reach and position themselves as experts." 

Some of the brand-building benefits of thought leadership content include: 

Awareness - When a brand creates and distributes content on a consistent basis, it betters its chances of connecting with its target audience, positioning itself as an expert and gaining the brand awareness necessary to stand out from the competition.  

Credibility - Sharing valuable information that highlights a brand's expertise and experience is an effective way to build credibility and strengthen the trust between consumers and the brand. Thought leadership content, when done correctly, can increase the consumers' trust in a brand's ability to deliver products/services that solve their problems.  

Earned media opportunities - Journalists want to work with experts who can provide value to their audience. That's why it's important for businesses to consistently create thought leadership content, promote it via press releases and share the updates on their social channels to maximize exposure and showcase their expertise and attract earned media mentions.  

To learn more about how Newswire's press release distribution services are helping small and midsize businesses share thought leadership content with their target audiences, visit today. 

About Newswire   

Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.   

Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.    

To learn more about Newswire and its Press Release Optimizer, visit and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit    

Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit   

Source: Newswire