Newswire Publishes Guide on the Basics of SEO and Its Role in Press Release Distribution

SEO Smart Start Guide Cover

Newswire has published its SEO Smart Start guide that outlines the basics of SEO and how to effectively optimize a press release and drive organic traffic.

Newswire, a press release distribution channel that's trusted by thousands of customers worldwide, continues to provide industry-leading solutions to empower the Earned Media Advantage

A major point of focus is placed on search engine optimization (SEO), which is the process of improving a website and online presence to boost visibility and attract quality traffic for relevant organic search engine queries.

The importance of SEO for businesses continues to grow as Backlinko reported the first result in Google gets 31.7% of all clicks while less than 1% (0.78%) of Google searchers click on results from the second page. 

These statistics alone highlight the need for incorporating sound SEO strategies into a company's overall integrated media and marketing approach to rank on the first page of search results.

"At Newswire, we leverage SEO tactics to help our clients rank for keywords their target audiences are searching for," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "The goal of our integrated media and marketing communication program is to boost our customers' SEO rankings, increase site traffic and qualified leads and lower the cost of acquisition."

To build on this subject, Newswire has released a brand-new SEO Smart Start, which is a guide that covers a number of topics including:

  • What is SEO?
  • Why is SEO important?
  • How does SEO work?
  • Three tips for writing an SEO-friendly press release

"Businesses of any size and industry can take the information we've included in our SEO Smart Start and apply it to their marketing efforts to make it easier for their target audience to find their content," Terenzio noted.

Download the SEO Smart Start guide.

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766

Source: Newswire