How Can Keywords and Tags Improve the Performance of a Press Release? Newswire Explains

Choosing Keywords - Tips & Tricks for Finding Effective Keywords and Using Tags

In this episode of its Smart Start video series, Newswire explains the difference between keywords and tags and how they play a role in the success of a press release.

Writing and distributing press releases is an affordable, data-driven, and highly targeted way to reach a company's target audience. However, they're just two of the many aspects that play an important role in the success of a campaign.

The technical aspects like keywords and tags, a topic that Newswire covers in depth in its latest Smart Start video, for example, are just as important.

"There are a lot of moving pieces when it comes to effective press release distribution," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our team pulls all those pieces together to help our clients reach and exceed their media and marketing goals."

In this Smart Start video, Newswire shares insights on the following topics:

  • The difference between keywords and tags
  • How to choose the right SEO keyword for a press release
  • And more

Since 2004, Newswire, a press release distribution company, has been helping small-to-midsize businesses deliver the right message to the right audience at the right time.

Through a combination of its team of experts and its award-winning SaaS technology, Newswire has positioned itself as a valuable resource for companies to get more done at a fraction of the cost of agencies or internal staff.

Learn more about keywords and tags and how they're beneficial to press release distribution in Newswire's Smart Start video.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766

Source: Newswire