Newswire's Guaranteed Media Placements Program is Securing Press Coverage for Michigan Companies

The seasons are changing, the holiday season is around the corner, and we know there's one thing on every kid's mind: toys. Now, imagine yourself as a kid in a toy store. Toys big and small line the shelves. Your jaw drops in awe of the sight. It gets even better when you're told you can pick as many toys as you'd like. 

You pick one, another, and then some more. 

Sounds like a dream, right?

That's what it's like for Newswire's clients who leverage its Guaranteed Media Placements program. 

This innovative program that was created by Newswire, an industry leader in press release distribution is giving companies of all sizes and industries the opportunity to secure earned media mentions in popular and relevant publications.

Not to mention, companies are able to expand their reach with 10,000 guaranteed impressions, links to their content on valuable media sites, promotion of their content through ads on media and section homepages, and more. 

In addition to helping its clients land coverage in top-tier publications such as Business Insider, Cheddar, Forbes, The Wall Street Journal, People, and more, Newswire continues to help small and midsize companies secure local media mentions too. 

For companies in Michigan, Newswire is guaranteeing media placements in publications such as Detroit Lakes Online and The Macomb Daily, among others. 

"Having the ability to earn guaranteed media mentions in local publications is a game-changer for small and midsize companies," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our Guaranteed Media Placements program is helping brands stand out in a crowded marketplace and build relationships with a local target audience, both of which are key ingredients to a company's long-term success."

Local media placements are beneficial for a number of reasons including:

  • Awareness - Local earned media mentions provide companies with the ability to build relevant local backlinks that can boost SEO performance and position the brand as an expert in the area. These placements can also be used to create social media posts. Before publishing, make sure the local publication is tagged in the post to increase reach and exposure.   
  • Targeting - Crafting compelling press releases that speak directly to a community is an impactful way to build a local presence. Targeting local media placements empowers companies to niche down and speak directly to their target audiences. 
  • Reputation - Connecting and building relationships with the local community through consistent press release distribution and earned media mentions will help create and solidify a positive reputation.

From enriched press release distribution networks to a robust SaaS platform that collects valuable campaign data, and access to its team of Media and Marketing experts, Newswire's Media Advantage Plan clients are gaining a competitive edge over their competition with each passing day. 

If you own a Michigan-based company and want local press coverage in popular publications, act now and get a free Media and Marketing assessment and 10% off your next press release.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going-to-market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Source: Newswire