RALEIGH, N.C., November 2, 2023 (Newswire.com) - Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, knows that a key ingredient to success is a company’s ability to connect with journalists.
It’s reported that journalists receive between 20-30 cold pitches a day.
Though this influx of messaging makes it difficult for brands to stand out in a journalist’s inbox, it’s not impossible.
“Creating and nurturing mutually beneficial relationships with journalists is crucial for companies to earn media mentions,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. “Our team touts extensive experience in helping our Press Release Optimizer clients create and keep those journalist relationships that lead to brand-building opportunities.”
Newswire shares three actionable tips to use when building journalist relationships:
- Find the right contact – Double-check contact information to make sure the journalist still works for the publication and covers the same beat. Pitching a journalist on a topic they don’t cover can tarnish their perception of a brand.
- Keep it simple – Pitches should be short, sweet and to the point. Start with a clear, direct, and compelling subject line, and in the body of the email get your point across in three to four sentences.
- Research the journalist – Brands should do some homework to align their pitch with the journalist’s past articles. Getting into this habit creates a layer of customization that forms a connection between a brand and the journalist.
To learn more about Newswire’s industry-leading press release distribution services, visit newswire.com.
About Newswire
Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and online media rooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through content strategy and planning as well as greater SEO recognition.
Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Press Release Optimizer, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit https://www.newswire.com.
Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit www.issuerdirect.com.
Source: Newswire
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