Consistently engaging with prospects and existing customers is essential to maintaining repeat business.
NEW YORK, June 28, 2021 (Newswire.com) - Newswire's industry-leading press release distribution technology is just one piece of a multifaceted strategy that helps businesses stay top of mind with consumers. No matter the industry, however, it takes a well-thought-out, strategic approach to engage customers and ultimately influence buying habits.
Many analysts, including those at the International Monetary Fund (IMF), expect the US Gross Domestic Product (GDP) to rise above levels expected prior to the pandemic in 2022. With a growing economy on the horizon and high consumer confidence, companies can expect fierce competition in the months ahead.
"People are optimistic, and it's important to use that enthusiasm as a catalyst of engagement," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "There's plenty of opportunity, but the companies that invest in their reach and deliver a consistent message across a variety of channels are better positioned to capture a larger chunk of market share."
As a longtime leader in media and marketing communications, Newswire is sharing some effective strategies that can help small and midsize businesses stay engaged with consumers and industry media.
- Thought leadership: Running a successful business essentially makes that person an expert or authority, and informed buyers tend to buy from trusted brands. Sharing valuable information, whether it's through opinion pieces, podcasts, or other mediums is an effective way to establish authority in any given industry.
- Short videos: The prevalence of social media stories, sound bites, and short-form videos prove that attention spans are decreasing. Short-form content can be seen everywhere and is an effective way to get people interested and drive engagement.
- Sophisticated targeting: It's easier for brands to scale campaigns and extract more value by focusing on a target audience. The use of data, machine learning, and artificial intelligence are helping brands get to know their customers in a way they never have before. More precise targeting means more effective and efficient campaigns and, ultimately, a higher return on investment (ROI).
Newswire's SaaS platform and over 12 years of industry experience have played a major role in their ability to disrupt and innovate within the press release distribution sector.
"There's more to press release distribution than what meets the eye, and our team is capitalizing on the nuances to not only help our clients tell their story but create additional value through expanded reach, increased brand awareness, and SEO value," said Terenzio.
Visit Newswire.com today and learn more about how Newswire's integrated solutions are helping organizations grow their audience, expand their reach, and implement an effective go-to-market strategy.
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications