Leaning on its nearly 20 years of experience, Newswire shares four tips to help small and midsize companies effectively identify and target journalists to pitch their news stories.
NEW YORK, July 1, 2021 (Newswire.com) - Research from Fractl reported that 46.5% of journalists receive at least 11 pitches a day.
With an influx of pitches and a 24/7 news cycle, journalists are busy and inundated with information.
It's for this reason, among many, businesses need to take a strategic approach when identifying and reaching out to targeted media contacts.
Newswire, an industry-leading press release distribution platform, pairs its robust SaaS technology with the experience of its media and marketing experts to connect with journalists to secure earned media opportunities for its clients that build brand awareness and improve their online presence.
A major component of Newswire's approach to press release distribution is refined media outreach which empowers the Earned Media Advantage.
"Capturing the attention of a journalist takes skill and experience," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our team understands what it takes to identify a newsworthy angle and deliver a pitch in a way that piques a journalist's interest."
There are steps a company can take to properly research and select relevant journalists to reach out to. They include:
- The beat matters - A beat indicates or denotes the topics and areas of focus journalists usually cover. A media database is a great starting point to identify journalists with beats that are relevant to a company and its industry.
- Check on status - Journalism is a fast-paced industry, and journalists can change their focus over the course of their careers. To avoid reaching out to a journalist that no longer covers specific topics, do a quick Google search to verify whether or not they're still focused on a particular beat. Sending irrelevant content to prominent journalists is a mistake companies will want to avoid, as it can make the brand look ill-prepared and unprofessional.
- Style matters - Before pitching to a journalist, take note of their writing style. What angle do they take when writing their pieces? Do they write long-form content or short blurbs? What's their tone? All of this information will help a company reach out to the right media contacts with their refined pitches.
- Keep an eye on the competition - Understanding where a company's competitors are receiving earned media mentions is important. What publication were they published in? What's the name of the journalist? What was the topic? This information will help companies with their targeted media outreach efforts.
"We understand it's easier said than done, and that's why we're here to support small to midsize companies that simply don't have the bandwidth or the necessary resources to perform targeted outreach on a consistent basis," noted Terenzio.
Newswire's Media Database provides its clients with access to regional and international contacts to effectively customize lists for hyper-focused targeting and reach to:
- Select the right journalist
- Engage in conversations
- Build media relationships
Visit newswire.com today and learn more about how Newswire's integrated solutions are helping other institutions grow their audience, expand their reach, and implement an effective go-to-market strategy.
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com.
VP of Earned Media Advantage Business