Newswire Shares Three Tips to Improve Press Release Content

For nearly 15 years, Newswire has continued to help companies around the world harness the power of press release distribution to generate positive results for their businesses. 

These results include a boost in brand awareness, more website traffic, improved search engine optimization performance, increased sales, and more.  

Much like with other marketing initiatives, there are mistakes companies make that tarnish the effectiveness of their efforts. The same applies to press release distribution.  

For press releases, in particular, a common mistake brands make is adding too much information to their campaigns.  

“Including too much information in a press release campaign takes the focus off the main message the brand’s trying to share,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. “That’s why we encourage our clients to follow the proper press release format to ensure their campaigns stick to the most important details.” 

As an industry leader in press release distribution, Newswire suggests brands keep the following in mind when developing press release content: 

  • Press releases should focus on one main messaging point. Any additional details should support the message, not take attention away from it.  
  • Keep the main message of the press release in focus by using the inverted pyramid. This tried-and-true press release format helps writers properly structure their campaigns by addressing 
    • Who? 
    • What? 
    • When? 
    • Where? 
    • Why? 
    • How? 
  • Avoid using industry jargon and instead focus on using succinct language readers can understand. 

To learn more about Newswire's press release distribution services, visit today. 

About Newswire 

Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and online media rooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through content strategy and planning as well as greater SEO recognition. 

Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose. 

To learn more about Newswire and its Press Release Optimizer, visit and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit

Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit

Source: Newswire