Newswire Shares Three Tips to Improve Press Release Headlines

Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, knows the success of a press release is heavily dependent on the headline.  

A press release headline is like a first impression. If a reader’s intrigued by a headline, they’ll click. But, if not, they’ll keep scrolling.  

In fact, it’s reported that the average internet user will read 80 percent of headlines.  

“Headlines are more than just a title of a press release; it’s what pulls readers in to consume the content. That’s why we encourage our clients to pay special attention to creating compelling headlines to attract and keep the attention of their target audiences and the media,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.  

Newswire shares three press release headline writing tips to consider: 

Include keywords - To improve search engine optimization (SEO) performance and help audiences find content, the headline should include the language a company's target audience is using, which includes the keywords they're searching for. When choosing an SEO keyword, make sure it's relevant to the overall message of the press release. 

How-to formula - The How-to headline highlights the benefits a reader will receive when they click on and read the associated content. This formula works best when you can get as specific as possible. 

Use Numbers – When possible, include statistics and data points that are mentioned in the press release in the headline. Numbers attract interest.  

To learn more about Newswire’s industry-leading press release distribution services, visit  

About Newswire        

Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and online media rooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through content strategy and planning as well as greater SEO recognition.       

Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.       

To learn more about Newswire and its Press Release Optimizer, visit and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit       

Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit

Source: Newswire