Newswire shares valuable insights and information on how companies can successfully announce a product launch with a press release.
NEW YORK, March 7, 2022 (Newswire.com) - Press releases are a powerful marketing vehicle companies of all sizes and industries can use to announce a product launch to their target audience and relevant media outlets.
A product launch press release not only draws attention to a brand's online store, but it also helps build a positive reputation. When the press release is well-written, follows AP Style, is informative, and newsworthy, companies can expect an increase in site visits, leads, and sales conversions.
"Think of a press release as a pivotal piece in a company's overall brand-building strategy," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "The goal of a product launch press release is to capture the attention of a target audience, introduce the product, and invite users to visit a company's website to learn more."
As an industry leader in press release distribution services, Newswire is sharing what companies should include in their product launch press release:
- Identify a newsworthy angle. What makes this new product launch interesting? Is it part of a collection? Does it solve a problem other products on the market don't? Is it a response to something your target audience has been asking for?
- Select relevant SEO keywords to include. Once you've determined the most appropriate keyword, be sure to include it in your headline, as a relevant hyperlink in the content, and throughout the body of the press release.
- An attention-grabbing headline that gives readers a sample of what's to come in the press release. For a product launch press release headline, highlight the value the product brings to the consumer.
- Craft a sub-heading that provides extra detail of what the press release will cover.
- Include strong quotes from a company executive and a satisfied customer if possible. Sharing a strong testimonial is a great way to leverage social proof in the value your product provides.
- Share high-quality multimedia content such as an image of the product (preferably branded with your logo) and a video of your product in use.
- Close the press release with a clear call to action that encourages readers to meet the overarching goal of your product press release. For example, Visit company website/online store to purchase your product name and experience the difference for yourself.
To learn more about how Newswire's integrated solutions are helping small and midsize businesses earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: charlie@newswire.com
Source: Newswire
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