Newswire's Strategists Focus Efforts to Support E-Commerce Businesses Preparing for Holiday Season

With COVID concerns growing, consumers look to digital shopping experiences for the holidays.

E-commerce saw an initial rise in popularity shortly after the COVID-19 pandemic spiked in the U.S. in early March. Now, with the holiday season quickly approaching and the "second wave" of the crisis gradually forming, e-commerce marketplaces are expected to experience more traffic than ever before as shoppers look to stay safe during the winter months. Newswire's team of Earned Media Advantage Strategists (EMAS) are preparing to help online retailers as well as newcomers to the e-commerce space as a part of the Earned Media Advantage Guided Tour.

As stated by David Fox of Fast Company, "According to a survey by Salesforce, 37% of respondents said they were more interested in mobile-app shopping than they were last year, and 22% said the same about shopping via social media." This level of digital adoption may have been expected to occur over time, but the new normal brought about by the coronavirus pandemic has accelerated its progression over the past eight months. 

As a part of the Earned Media Advantage Guided Tour, e-commerce businesses gain comprehensive campaign management tools and guidance from Newswire's team of experienced strategists. By preparing, launching, and analyzing various media and marketing communications campaigns, e-commerce executives can effectively market their stores to new audiences and amplify sales revenue through targeted strategies.

"As a one-stop-shop for those who want to look and feel their best, we wanted to spread the word about the incredible products and services available at NUTRISHOP®. This is what attracted us to the EMAGT. The program not only helped us get our message out on a broader national scale but also helped us increase our overall brand awareness and online presence," said Bryon McLendon, President/CEO Nutrishop. "We look forward to working with Newswire again this year and hope to further our mission to help others live a healthy lifestyle." 

Newswire's team has helped a variety of e-commerce retailers spread the word about new product launches, promotions, and new site functions through press release distribution campaigns and media outreach processes.

"Between Black Friday, Cyber Monday, and all of the holiday deals that are to come in the following weeks, there is no better time to leverage the power of Newswire's software, process, and technology," said Charlie Terenzio, Newswire's VP of Earned Media Advantage Business. 

Newswire's Strategists have helped a multitude of online retailers propel their e-commerce business into the spotlight, driving traffic and brand awareness along the way.

Learn how Newswire can help your e-commerce business prepare for this year's holiday season.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

To learn more about how Newswire can help you, visit

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Office: 813-480-3766