With gyms and health centers facing difficulties this winter, many fitness leaders are turning toward online content to educate both businesses and individuals.
NEW YORK, November 17, 2020 (Newswire.com) - Newswire's Earned Media Advantage Guided Tour has acted as a reliable resource for fitness companies that are looking to stay in front of their target audience with educational material and virtual workouts. This will be increasingly valuable with the American people likely heading into another lockdown period this winter; leaders in the fitness industry have already begun to pivot their communications strategies to remain relevant.
"Information sessions and online content will be crucial for fitness companies in the months to come, as tactics related to virtual experiences and in-person safety will give gyms, yoga studios, and wellness centers a chance to stay in business during the unpredictable winter months," said Charlie Terenzio, Newswire's VP Earned Media Advantage Business.
This past summer, many gyms across the U.S. were allowed to re-open at limited capacities. This provided fitness enthusiasts with the opportunity to get back to working out in a public setting, and it provided gym owners with the chance to generate revenue after an extended period of forced closures.
Pamela Kufahl, Content Director for Club Industry, noted in a recent article how UKactive, Europeactive, IHRSA, FIT Summit, and Mercado Fitness will have speakers present during the global Future of Fitness virtual event. The sessions will feature discussions regarding the challenges that the fitness industry faces as a whole, and speakers will provide insight to businesses looking to survive and thrive in the months to come.
Newswire's Earned Media Advantage Guided Tour Market Builder supplies fitness professionals and C-suite executives with the ability to launch educational content campaigns to help position their brand as an industry leader for trending approaches to modern fitness.
Fitness companies have used Newswire's EMA GT Market Builder to educate fellow executives as the industry looks to survive as a whole. The platform has also been effective in distributing relevant information regarding new mobile apps and at-home workouts for gym-goers that may be reluctant to exercise in public spaces as the pandemic progresses this winter.
Learn how Newswire's Earned Media Advantage Guided Tour Market Builder can help your brand gain a competitive advantage through industry leadership today.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
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VP of Earned Media Advantage Business