Newswire, a long-time provider and leader in press release distribution services, is sharing valuable insights about a company's go-to-market strategy.
NEW YORK, April 19, 2021 (Newswire.com) - A go-to-market (GTM) strategy is a plan companies use to successfully bring a product to market. Typically, a GTM strategy brings into focus a company's target audience, an overarching media and marketing communication plan, and a sales strategy to achieve its defined marketing goals.
It's important to note a GTM strategy isn't reserved solely for launching a product. In fact, a GTM strategy can be used for just about any business initiative, as it outlines a plan of how a company will reach its target audience and build brand awareness.
"Think of a go-to-market strategy as a roadmap," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "The market can create roadblocks and detours; however, a data-driven strategy can help a company efficiently navigate change while staying aligned with its overarching goals."
There are many aspects that make a GTM strategy useful, including but not limited to:
- Reduces time to market
- Focuses on the end-user experience
- Establishes a path for growth
- Keeps the team on the same page
Effectively launching a GTM strategy also requires introspection, and every company, no matter the industry, should begin by asking three important questions:
- Who makes up our target audience?
- What's the problem, and how does our product/service provide a solution?
- What are our end goals?
"A company's GTM strategy is the foundation to which all the associated marketing efforts are built," Terenzio added.
Newswire's Earned Media Advantage Guided Tour clients are provided with their own go-to-market strategy, the Earned Media Advantage Plan, or EMAP for short.
This strategy provides Newswire clients with a comprehensive media and marketing communication plan that's designed to accelerate time to market and value by creating brand awareness, increasing traffic, and earning a greater return on marketing spend.
Communication is crucial in developing, implementing, and revising a GTM strategy, and Newswire's Guided Tour clients can expect to have monthly calls with their Earned Media Advantage Strategist to review their strategy and approach to ensure they're moving closer to achieving and exceeding their marketing goals.
Furthermore, to make sure the EMAP is constantly evolving with the client and the market, Newswire places an emphasis on data and results in order to redefine marketing goals and identify needs moving forward, all while leveraging its press release distribution services to empower the Earned Media Advantage.
To learn more about how Newswire's integrated solutions are helping clients grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications