SARASOTA, Fla., October 20, 2022 (Newswire.com) - For over a decade, Newswire, an industry leader in press release distribution and media technology, has helped companies deliver the right message to the right audience at the right time. Newswire's Media Database — now offered as part of its award-winning press release distribution — simplifies marketing communications for Chief Marketing Officers (CMOs), allowing them to target and connect with thousands of journalists, all through a single login.
In a business environment where staff resources are limited and budgets are tight, Newswire's Media Database provides best-in-class technology and expert services to help CMOs get a better return on marketing spend without having to go to CEOs for more budget or headcount.
A quality media database allows users to find, engage and build relationships with top media outlets and targeted distribution channels. Newswire's Media Database has accurate contact information updated daily, and its ease of use means less time learning new software and more time using it effectively. These key benefits allow CMOs and their teams to discover relevant journalists and outlets within their industry and pitch them directly.
"It's important to have a pulse on the industry and know who's who when it comes to marketing a brand effectively," said Charlie Terenzio, Chief Marketing Officer at Newswire. "We're proud to provide this component of the Media Advantage to all companies of all sizes — from solopreneurs to midsize corporations, allowing anyone to build their own custom lists to pitch easily and effectively."
Running successful campaigns is time-consuming and expensive, especially for smaller operations competing with larger organizations in their industry; Newswire provides all the production support necessary to run effective campaigns. Flexible subscription options mean businesses of any size or budget can access the same contacts as enterprises and agencies. Its seamless integration into the Newswire.com platform allows users to pitch and align with their press release distribution efforts easily.
Newswire's Media Database provides access to a comprehensive repository of journalists and other media contacts regularly updated in real-time through a blend of technology and human-centered review. Viewing individual contacts brings up their additional details, including a brief profile of each contact; social media handles; outlet(s) they work for; job title; areas of specialization covered; and links to their most recently published articles, if applicable.
The Media Database allows users to build company-specific media lists and easily manage them through the Newswire.com member panel. Users can split, edit, or merge lists for a more personalized approach. It is the first step in powering the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Visit www.newswire.com for information on distributing the right message to the right audience at the right time.
Newswire is a media technology company that provides its clients the Media Advantage Platform consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.
For more information, visit http://www.newswire.com.