RALEIGH, N.C., January 4, 2024 (Newswire.com) - Newswire, an industry leader in press release distribution services, continues to be a trusted partner for brands around the globe to distribute the right message to the right audience at the right time.
Newswire’s primary focus is consistent press release distribution. Consistency in this marketing channel helps companies enhance their credibility and establish authority within their respective sectors.
“Press releases are a powerful marketing tool businesses can use to build brand awareness, attract website traffic, improve SEO performance, improve sales and more,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.
Newswire pulled from its nearly two decades of experience to provide five key strategies companies can use to establish credibility with press release distribution.
Newsworthiness: Press releases should cover relevant topics and provide factual and valuable data to support the main message.
Focus on Facts: Address essential information using the inverted pyramid press release format to cover the who, what, when, where, why, and how in the first paragraph.
Storytelling: Whether announcing an event, launching a product, or promoting an employee promotion, incorporate an element of storytelling to capture the reader’s attention.
Positioning: After addressing important facts using the inverted pyramid, include facts and figures to showcase expertise and position the brand as an industry thought leader.
Quotes: Include quotes from team members, especially topic experts, to enhance the company’s credibility and authority.
“The main goal of a press release is to capture the attention of the target audience and media,” added Hammers. “From press release topics to supporting facts and figures, and everything in between, these components provide companies the opportunity to stand out in their industry.”
To learn more about Newswire’s press release distribution services, visit newswire.com
About Newswire
Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and online media rooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through content strategy and planning as well as greater SEO recognition.
Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Press Release Optimizer, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit https://www.newswire.com
Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit www.issuerdirect.com
Source: Newswire
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