NEW YORK, November 10, 2021 (Newswire.com) - "Northern California" typically refers to the state's northernmost 48 counties, and small businesses in this area understand just how important and difficult it can be to reach the more than 15 million people that call this region "home."
So, how can these businesses break through a crowded market and a non-stop news cycle to build brand awareness, attract website traffic, generate leads, and increase sales?
Newswire's Guaranteed Media Placements.
As an industry leader in press release distribution, Newswire combines a comprehensive strategy and its Guaranteed Media Placements program to help companies land features that will transform their business and put them in a position to amplify their message.
In addition to helping its clients land coverage in top-tier publications such as Business Insider, Cheddar, Forbes, The Wall Street Journal, People, and others, Newswire continues to help small and midsize companies secure local media mentions too.
Newswire is guaranteeing media placements for Northern California companies in publications such as the Santa Cruz Sentinel, the Marin Independent Journal, and the Vallejo Times-Herald, among others.
"Our Guaranteed Media Placements program is giving small businesses the platform needed to earn valuable mentions in their local media outlets," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Companies of all industries are already achieving success through our program, and we're ready to help others do the same."
Local media placements are beneficial for a number of reasons including:
- Awareness - Local earned media mentions provide companies the ability to build relevant local backlinks that can boost SEO performance and position the brand as an expert in the area. These placements can also be used to create social media posts. Before publishing, make sure the local publication is tagged in the post to increase reach and exposure.
- Targeting - Crafting compelling press releases that speak directly to a community is an impactful way to build a local presence. Targeting local media placements empowers companies to niche down and speak directly to their target audiences.
- Reputation - Connecting and building relationships with the local community through consistent press release distribution and earned media mentions will help create and solidify a positive reputation.
If you're a Northern California-based company and want local press coverage in popular publications, act now and get a free Media and Marketing assessment and 10% off your next press release.
Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.
Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going-to-market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production and in a cost-effective manner that produces more value.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
For more information, visit http://www.newswire.com.
CMO and SVP of Media and Marketing Communications