NEW YORK, October 14, 2021 (Newswire.com) - When you bake a cake, every ingredient plays an important role in creating a beautiful and delicious final product. Missing something as simple as salt can throw off the whole endeavor.
The same applies to a media and marketing communications strategy. Every channel - email, social media, content, press release distribution, and more - serve an important purpose in creating a synergistic strategy that generates true value and real results.
At Newswire, we've created the Media Advantage Plan (MAP) to give our clients an edge over their competition in the form of lead generation, increased website traffic, earned media opportunities, improved search engine optimization (SEO) performance, and more.
All of these positive outcomes are a byproduct of our MAP and the individual strategies we create for our clients to strengthen their credibility, create authority, build brand awareness, and position themselves as thought leaders in their industries.
"Press release distribution is no longer just a component of a company's media and marketing strategy - it's the foundation," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our clients have seen first-hand how powerful our program is in helping them meet and exceed their marketing goals with our robust SaaS platform and the expertise of our team."
In fact, one of our clients recently reported $5 million in additional revenue due to the press coverage we generated for them.
In addition to sales benefits, clients that are part of our MAP have collectively earned hundreds of media mentions in notable outlets like Business Insider, Forbes, Cheddar, Tech Crunch, and The Wall Street Journal, as well as thousands of marketing-qualified and sales-qualified leads, and more search traffic for top keywords.
"Consistent press release distribution can fuel and accelerate a company's growth by keeping them top-of-mind with their target audience and capturing the attention of relevant media publications through the publication of newsworthy press releases," added Terenzio.
If you're ready to try the recipe for success, act now and get a free Media and Marketing assessment and 10% off your next press release.
Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.
Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going to market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
For more information, visit http://www.newswire.com.
CMO and SVP of Media and Marketing Communications