Press Release Distribution Improves Targeting Opportunities for Small Business Owners


Newswire shares how consistent and strategic press release distribution helps small businesses sharpen their approach to stay in front of their target audiences.

For nearly 20 years and counting, Newswire, an industry leader in press release distribution services, has helped small businesses stand out in crowded markets and build brand awareness. 

The innovative technology company leverages its approach that combines strategic press release campaigns and refined targeting to help small businesses position themselves as thought leaders in their industries and deliver messaging their target audiences want to read.

"Newsworthy content and laser-focused targeting are the yin and yang of press release distribution," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Striking a balance between both helps companies deliver the right message to the right audience at the right time."

A major benefit of press release distribution is the ability to cast a wider net to reach relevant media publications. Targeted distribution lists, such as the ones Newswire offers, help companies stay in front of their target audiences through the consistent delivery of valuable content.

"Strategic targeting puts small businesses in a better position to earn media mentions in industry publications which in turn helps them stand out from their competition, generate a buzz around their brand and ultimately improve their top and bottom lines," added Terenzio. 

Newswire's refined and enhanced level of targeting proves to be a powerful tool in helping brands develop and implement a go-to-market strategy, earn new business and gain market share. If you'd like to learn more, visit today.

About Newswire

Newswire is a technology company that delivers press release distribution and press release campaigns by leveraging earned media outreach, SEO traffic and email marketing through campaign automation to help businesses land impactful media coverage, drive website traffic, generate leads and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.

To learn more about press release distribution or the Media Advantage Plan, visit or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

Contact Information:

Charlie Terenzio

CMO and SVP of Media and Marketing Communications


Office: 813-480-3766


Source: Newswire