NEW YORK, February 2, 2021 (Newswire.com) - COVID-19's impact on lead generation has led many businesses to rethink their approach. The methods companies once relied on to acquire leads and generate interest for their businesses are no longer as effective as they were. Newswire, longtime provider and leader in press release distribution services and creator of the Earned Media Advantage Guided Tour, is working with companies to help them reimagine their lead generation strategies and develop a new, digital strategy to help them succeed in the new year.
Customers on the Guided Tour are introduced to a wealth of data, metrics and new perspectives to help improve their public relations and their ability to discover new leads. Fine-tuning the details based on insights gleaned from repeated data sets helps companies create a more effective and more targeted approach when it comes to media, marketing and outreach campaigns.
"Generating new leads has become an area of increased importance for clients across the board," says Charlie Terenzio, Newswire's VP of Earned Media Advantage Business. "The way organizations would discover leads in the past has changed since COVID, and we're here to lend our expertise to help businesses develop a more targeted, digital strategy to meet their media and marketing objectives."
Founded in 2004, Newswire has differentiated itself as a leader in press release distribution by providing unprecedented value while maintaining its commitment to customer satisfaction. Working directly with clients, providing both consulting services as well as hands-on help in the discovery and acquisition of earned media opportunities, has provided the foundational experience that has earned Newswire renown for its ability to achieve significant growth despite the dynamic and competitive nature of the industry.
Learn more about how Newswire leverages its best-in-class science, process and technology to help customers distribute the right message to the right audience at the right time by visiting Newswire.com.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com.
VP of Earned Media Advantage Business