The importance of strong communications campaigns has been amplified by the coronavirus pandemic.
NEW YORK, July 28, 2020 (Newswire.com) - As the second wave of the coronavirus pandemic appears to be inevitably approaching in many regions of the United States, retail brands are faced with challenges regarding consumer safety that could potentially influence overall financial performance. For brands looking to communicate both their updated safety protocols to consumers and their financial reports to stakeholders, Newswire’s Financial Distribution network provides an effective and cost-efficient solution.
By targeting both consumer and investor-focused publications, retail brands can quickly disseminate and promote relevant content that speaks to their respective target audiences. Newswire’s filtering options allow for hyper-focused audience targeting, which helps businesses acquire new leads and stay connected to existing and prospective investors with ease.
While the industry has taken a hit due to the global health crisis, some sectors have reported success stories in recent weeks. Major wholesale brands, such as BJ’s Wholesale Club, Big Lots, and Dollar Tree, have all recently made headlines due to their upward fiscal-year earnings revisions. As other competing retail brands look to earn recognition for their achievements during these tumultuous times, CMOs and content managers will find increased value in efficient distribution channels in the second half of Q3.
"Consistent communication early and often is something that we have preached to all of our customers during this crisis," said Charlie Terenzio, Newswire’s VP Earned Media Advantage Business. "Our message is quite simple - your audience wants to hear from you because they rely on you in some way for your products and services. This really applies across all industries, but for retail, we have found that many of our customers really have a need for strong communications campaigns as their clients seek new information with every passing week."
As a trusted news source, Newswire assures timely, accurate and compliant news flow. Its financial distribution services allow businesses to deliver a substantial financial impact with owned media by delivering it to a comprehensive network of media outlets, financial portals, industry targets, investors and stakeholders.
“The financial world was significantly impacted by the COVID-19 crisis,” said Anthony Santiago, Newswire’s VP of Marketing. “Our financial distribution services allow companies in a variety of financial industries to deliver important information to their target audiences. This includes campaigns concerning updated operations, safety protocols, new product launches, earnings reports, and more for regulatory compliance and disclosure.”
Newswire transforms retail-focused press releases into the Earned Media Advantage through targeted campaigns and strategic media programs to help brands achieve greater brand awareness and greater valuation. By leveraging owned media for greater visibility in the market, retail companies can continue to keep their consumer base informed while simultaneously maintaining relationships with both current and potential future shareholders.
If you are interested in bolstering your brand’s communications efforts during the ongoing crisis, learn more about how Newswire’s Financial Distribution services can help by clicking here.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com.
VP of Earned Media Advantage Business