NEW YORK, May 16, 2022 (Newswire.com) - In June 2020, SimplyRFID, a radio frequency identification (RFID) industry leader, joined Newswire's Media Advantage Plan (MAP).
As part of the MAP, Newswire's experts act as an extension of SimplyRFID's team to execute a media and marketing communications strategy that builds brand awareness, strengthens its credibility in the industry, and more.
These positive outcomes fuel SimplyRFID's goal of positioning itself as the experts who industry leaders turn to for inventory management solutions.
Through a customized and strategic approach to press release distribution that's paired with targeted media outreach efforts, Newswire facilitated a feature in The Org. In an article titled How to Build Remote Team Culture, Carl Brown, SimplyRFID's president, was positioned as a thought leader and topic matter expert.
The Org is the world's biggest network of public org charts and attracts nearly 300,000 website visitors a month.
"Our ongoing partnership with Newswire has been a valuable resource for our brand to attract and keep the attention of our target audience," said Brown. "This feature in The Org positioned us as thought leaders and experts, which we know will help us build authority and credibility in our industry."
Media placements in relevant industry publications have the potential to take brands to new heights. The positive attention SimplyRFID received from this earned media mention is a testament to the power of pairing Newswire's press release distribution services with a comprehensive strategy and amplifying it with effective media outreach.
"Every earned media win is a building block we use to create a strong foundation for continued success," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "We're confident our partnership with SimplyRFID will continue to generate real results and true value that helps them meet and exceed their media and marketing goals."
To learn more about how Newswire's integrated solutions are helping brands like SimplyRFID craft newsworthy content, deliver strategic media pitches, earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Learn more about obtaining accurate inventory counts and positively impacting all areas of business. Visit www.simplyrfid.com for details or contact Creative Director William Montalbo at: firstname.lastname@example.org for more information.
Newswire is a technology company that delivers press release distribution and press release campaigns by leveraging earned media outreach, SEO traffic and email marketing through campaign automation to help businesses land impactful media coverage, drive website traffic, generate leads and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications