Sponsored content refers to any form of promotional content that's paid for by a sponsor (a brand) but created and distributed by another brand or publisher.
According to Nielsen, marketers who sponsor content from a notable and trustworthy publisher see a 50% higher brand lift than marketers who create their own content.
"Sponsored content can strengthen a brand's authority and credibility and build a level of trust that's necessary for long-term success in the market," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "When done correctly, sponsored content can lead to higher engagement rates and improved brand awareness."
In this Smart Start video, Newswire covers a number of topics including:
- Examples of sponsored content
- The difference between native advertising and sponsored content
- The connection between press releases and sponsored content
- And more
In addition to its press release distribution services, robust SaaS technology, and the expertise of its Media and Marketing Guided Tour team, Newswire acts as an extension of its clients' teams to identify media opportunities, create compelling stories and sponsored content, launch targeted campaigns, improve SEO, and more.
"This video, in particular, provides viewers with a comprehensive look at sponsored content and the associated benefits for small and midsize businesses of all industries," Terenzio added.
To learn more about sponsored content, download Newswire's latest Smart Start video.
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
CMO and SVP of Media and Marketing Communications