Newswire shares the basics of how brands can spring clean their social media presence.
NEW YORK, April 14, 2022 (Newswire.com) - Did you know 58.4% of the world's population uses social media? As consumer attention continues to focus on social media (the average daily usage is two hours and 27 minutes), brands have an opportunity to connect with their target audience through these channels.
But, as many companies know, that's easier said than done. Newswire understands this and is sharing valuable tips to help brands create a clean slate to work from.
"Social media is a foundational building block for any and all businesses," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Creating and nurturing a strong presence on channels where a brand's target audience spends the most time can help improve the performance of other marketing initiatives such as press release distribution."
So, how can companies spring clean their social media accounts? Here are four suggestions:
- Refresh graphics - Profile and cover photos, along with the imagery brands use to accompany their written content are like a first impression. Low-quality imagery can have users questioning the validity of the business. Take time to update the graphics to breathe new life into the platform. Capture consumer attention with high-quality imagery.
- Update passwords and employee access - Updating passwords after an employee leaves the company is a must. In addition to passwords, manage permissions to accounts to ensure the right people within the organization have the correct access.
- Rework information - The "About Us" sections on social channels are excellent places to give users a high-level overview of the brand and the product(s)/service(s) a company offers. Keep the content current and highlight any recent accolades.
- Revisit and revamp the strategy - Setting aside time to review the performance of each social media channel helps brands rework their strategy to better serve their target audience. Test new types of content and publishing times to see what works and what doesn't.
"When driving traffic from your press releases to your social media channels, you want to make sure your profiles are up-to-date and offer value to the end user," added Terenzio. "These four steps will help companies get a head start on refreshing their presence and creating a community around their brands."
To learn more, visit Newswire.com today.
Newswire is a technology company that delivers press release distribution and press release campaigns by leveraging earned media outreach, SEO traffic and email marketing through campaign automation to help businesses land impactful media coverage, drive website traffic, generate leads and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications